W(h)en Tsai

  Wen Tsai is a Portland based designer with skills in visual identity, illustration, and motion design.


About me︎︎︎
Instagram︎︎︎
Photography︎︎︎

Linkedin︎︎︎


Mid Century Home


HP Omen: Trenscend 14


Instagram Notes


Fuji Film


Nike Women’s World Cup ‘23


This American Life: Umbrella Up


The Lab︎︎︎ 



2023-2025 SITE CONTENT © WEN TSAI
ALL RIGHTS RESERVED.




Brand Identity︎︎︎
Motion Graphic︎︎︎

In this rebrand, I aim to focus on introducing a modern visual system to Mid Century Home’s new identity, dissolving the boundaries between modern architectural research and the arts, and promoting the dissemination of architecture in collaboration with a large and varied network of entities.

Role: Graphic Design, Art Direction, Motion Design
Programs: Adobe Indesign, Adobe Photoshop,
Adobe Illustrator, Adobe After Effects



The Logo︎︎︎

Following the Mid-Century Modern furniture characteristics, the new logo emphasizes the organic shapes and the idea of being clean and simple. Mid Century Home is in all cap Good Sans font as the curves from the letter mimic the turns of the M from the logo.




Content Posters︎︎︎

In this series, I focus on emphasizing the educational content and the beautiful silhouette of the furniture designed by the Eames and the Days. Allowing the posters to capture the viewer’s eyes.








Website and App︎︎︎