Art Direction︎︎︎
Motion Graphic︎︎︎

The goal of the campaign is to drive product recognition, generate awareness, and get people to use Notes as another creative outlet to express their moods, opinions, and vibes.
Client: Instagram
Agency: Wieden+Kennedy
Role: Motion Design, Animation
Team: Wen Tsai, Neil Hilken, Chang Xu.

New York + LA
Out of Home Boards︎︎︎


Text Bubble Animation︎︎︎

Simplify and refine the design to create a clean and iconic Instagram aesthetic.