Art Direction︎︎︎
Animation︎︎︎
We’ve got this big creative platform: Game Life. Now, we need to point that platform directly at the product, showing how the Transcend 14 helps players Game Life.
Client: HP
Agency: Wieden+Kennedy
Role: Art Direction, Motion Design, Animation.
Motion Team: Wen Tsai, Neil Hilken, Jeff Ackley, Adam Sirkin, Chris Huang, Dan Finn, David Mellor.
Agency: Wieden+Kennedy
Role: Art Direction, Motion Design, Animation.
Motion Team: Wen Tsai, Neil Hilken, Jeff Ackley, Adam Sirkin, Chris Huang, Dan Finn, David Mellor.
Gaming World︎︎︎![]()
Gaming World︎︎︎![]()
Music World︎︎︎![]()
Art/Creative World︎︎︎![]()
Art/Creative World︎︎︎![]()
Portability World︎︎︎![]()
The Developement︎︎︎
The Portal itself symbolizes OMEN as a gateway to the multiple visual styles represented in gaming, as well as the diverse alternate realities within the OMEN brand. Within the Demo, each distinct 'world' serves as a territory, encompassing Gaming, Music, Art/Creativity, and Portability.
Behind the Scene︎︎︎
The OMEN-Verse serves as a new and vital component of our Identity System — unifying a diverse array of visual worlds, including various illustration styles, photography, and intellectual properties. It achieves this by employing a consistent and easily identifiable graphic treatment applied as the ‘Diamond Portal’, both in animated and static forms.
Sketches and
3D Modeling︎︎︎
